"...The typical method of getting information to (our audience) was a 3-ring binder which had catalog brochures on all of the products that we manufacture. Using this required (our audience) to find the catalog, leaf through it to find the product required and attempt to make a selection. Cemline decided to automate the selection process...
The CD-ROM enables our sales people...to make selections on the computer. The design of the program prevents them from making selection errors. Further, the CD-ROM allows our sales people to provide customers with a professional presentation when the rep makes direct sales not involving consulting engineers...(this) gives Cemline the extra edge..."
- President, Cemline Corporation